Crisis Management, Communication & Planning

UntitledOregon Media Production Association inquired with the University of Oregon School of Journalism for a survey analysis and public relations strategy to improve its membership. As part of my final public relations course (J 410), my team of three other students worked side by side to strategize the best PR plan to present to the OMPA Executive Director based on the feedback we received and analyzed from the survey. Additionally, we presented these findings at the town hall meeting on June 6, 2016.

 

 

Screen Shot 2016-03-15 at 11.52.02 AMThis is a full PR Plan for a 12 month campaign for our client, Burt’s Bees. My team of five other students, including myself, designed the plan over a 10 week period. All of our content is original. Here is the timeline of our plan: Burt’s Bees Timeline CalendarDominosLogo

This is a case study analysis of the Dominos “Special Delivery” crisis.

Nike Crisis Plan Cover Page

This is a crisis plan created for a hypothetical crisis within Nike, Inc.
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This presentation is based on the Coca- Cola “Coming Together” campaign.