Strategic Writing & Media Relations

dialsmith_poweredby_blk_top

Below is a list of media relations tasks performed and successfully placed during my time as the PR & Marketing Intern.

 

ohsu_long

I created this Media Kit, which includes a media advisory, news release and fact sheet for my client Oregon Health and Science University. This was an assignment for my strategic writing and media relations course at the University of Oregon.

mat_logo_bevr

During my social media and marketing internship, I created and published three separate news releases for the company website. This News Release highlights the 10 year anniversary of MotivAction Recruiting, LLC. You can see them published online here.

UNICEF

In the course, strategic writing and media relations, I wrote two Public Service Announcements for Unicef for the #endviolence campaign.

outwardboundSituation: I selected a non-profit of my choice, NW Outward Bound, to hypothetically represent. I researched the organization, testimonials and staff to understand the tone of voice across the organization. I used a real testimonial in my letter to influence my readers with a call to action.

Task: Students were assigned to write an appeal letter for a non-profit of their choice to practice fundraising communication and messaging practices learned in class.